A successful entrepreneur shares her thoughts on business success and failure.

Posts published in the Marketing category:

One (Common) Marketing Tactic That Can Ruin Your Business…

Sun & Oracle
Scott McNealy, former Sun Microsystems CEO, and
Larry Ellison of Oracle announce a closer partnership
in 2006, which led to Oracle acquiring Sun in 2009.
There’s one (unfortunately common) marketing tactic out there that can actually take down your entire business. This is the true story of how I watched it unfold at a Fortune 500 company… (more…)

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Are You Thinking Big Enough with Your Business?

Thinking big You’ve spent hours working on your business concept, and you’ve figured out something people will pay you for. Congratulations!

Now, you may be inclined to jump head-first into creating a business. Lured by dreams of freedom and setting your own hours, you spend all of your free time researching a name and hammering out the details of getting people to your door.

But there’s a common problem that may trip you up and cause you to work long hours for low pay (not the most exciting prospect!) Here’s a good example of how that can happen, and what you can do to avoid this situation. (more…)

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How to Be the Most Memorable Person in the Room

Be memorable “I came to South by Southwest. In a kayak.”

Tyler Tervooren and I were walking along the street toward my rental car to head out and grab the best chicken wings in town for lunch at South by Southwest.

Tyler decided to stay in a hostel directly across the river from the Austin Convention Center. And although he took the bus from the hostel to the convention center every day, he told me he envisioned renting a kayak and simply kayaking across the river. “It’s a straight shot,” he said.

While Tyler saw kayaking across the river as an interesting story, I saw it as an example of something else: something I’ve recently been completely fascinated by. I call it the 100% verbal opt-in, and I’ve lately become obsessed with documenting this phenomenon. (more…)

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How I Gained An Additional $804 Every Month in Passive Income–with Just 30 Minutes of Work

Passive income After you read this post, you may think I’m incredibly stupid.

Either that, or you will think I’m a genius.

Perhaps both.

There’s a valuable piece of online real estate that you’re probably not using to its fullest potential. And even though you may have heard this advice before, I bet you’re still not implementing it.

I didn’t implement this tiny tweak for months, even though I knew about it. (That’s the stupid part.) But once I did, I gained $804/month in passive income.

Here’s my big “Duh” moment, and how you can easily put my stupidity/genius into action and gain some income as well, even if your site doesn’t get a lot of traffic. (By the way, I’m not selling anything here. But this tweak–I’m not going to lie–could make you more income than a lot of products you buy for $497 do.) (more…)

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I'm Erica Douglass.
After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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