A successful entrepreneur shares her thoughts on business success and failure.

Blog Set Up: Product #4 of 10 Launched!

Blog set up.
Blog Set Up.
I’ve just released product #4 of 10 in my 10 products in 2010 goal, and if you’re interested in becoming a blogger, it will be of great interest to you!

If you’re new here, I write my goals publicly on my blog every year, then update regularly with new information. My biggest goal for 2010 was to create 10 products and release them. This was a challenge to myself to learn to create and release products quickly.

So far I’ve released:

  1. BestBlogs.net (more on Best Blogs in a later post)
  2. Guest Post Secrets
  3. One-day in-person workshops

And now, my latest creation: Blog Set Up.

One way to get more customers for your products is to create more customers. Guest Post Secrets is geared toward bloggers, and I have another product (not yet released to the public)–video tutorials on how to set up your blog. What better way to sell these two products than to help people get a blog set up?

As part of an “implementation challenge” at a conference I attended, I set up Blog Set Up from scratch in about 24 hours. On Thursday, May 20, I did keyword research and eventually settled on the domain name blogsetup.us.

The site works like this: You sign up for a HostGator account through us, and we set up your blog for you for free. We get paid by HostGator to refer you as a new customer, so that’s how the site makes money.

Once we’ve set up your blog, we send you an email inviting you to opt in to our Blog Set Up email list, which contains a free helper video on how to set up a custom design for your blog (WordPress calls this a “theme”.) Then, we’ll send you some more cool content in the hope that you will purchase Guest Post Secrets or my as-yet-unreleased blog tutorial videos.

Testing Your New Product

By Friday, May 21, I was ready for my first customer. I mentioned it at the seminar I was at, and five people there signed up.

When you launch a site, you’re not going to get it right the first time. Watch others go through it–and keep quiet. Ask them to run through their thought process out loud. Note any questions they have–those are questions your site needs to address up front.

After watching two people go through the process, I redid a significant portion of the site, then launched an AdWords campaign to drive traffic to it. The AdWords campaign is getting an amazing click-through rate, but people aren’t buying, so one of my next steps is to address that.

The good news is that people who do know me are buying, and the site is just about to crest $1,000 in revenue in its first week!

I also shot two quick video testimonials from people at the seminar whose blogs I set up. I’ll add those to the site over the next few days to show some social proof. (Tip: Video testimonials work far better than text ones. Invest in a camera and record them on the spot, then edit and post them!)

Next Step: Outsource the Work

Right now, I am doing the blog setups, but one of my additional next steps is to find a capable person to outsource this to. I plan to use oDesk to find the person, then use Camtasia to shoot a how-to video with my exact process for setting up a blog, and then watch my new employee go through a setup his/herself. That way I’ll know quickly whether I’ve hired the right person.

Want to Launch a Product Fast? My Tips…

I’m proud: I was able to break through a lot of my own barriers and launch a complete website in just over 24 hours! That’s a new record for me, and makes my 10 products goal for this year much more achievable. This website should also boost my income significantly–especially if I can get the AdWords clickers to actually take action and buy a hosting package. πŸ™‚

There was no way I could have launched Blog Set Up in 24 hours if I had to write all the HTML by hand. So, for quick implementation, I used WordPress as my content management system–even though Blog Set Up is not a “blog”.

I have to give credit to WooThemes and their amazing “Optimize” theme. It looks fantastic on Blog Set Up. Plus, I found a bug in the theme and they were able to fix it just a few hours after I posted on their forum. Optimize was well worth the investment.

Since I’ve had such great support with WooThemes, I find myself buying from them again and again. (erica.biz runs on their Fresh News theme.) I highly recommend WooThemes if you want to launch a site quickly. Check out WooThemes.

Need a blog set up? Have you been procrastinating on getting started with a blog? Take advantage of Blog Set Up today and get your blog set up by our experts!

Have questions about fast product launches, or about Blog Set Up itself? Ask ’em in the comments and I will answer! Also, feel free to share your own product launch experiences.

P.S. Stealing this product idea would not be a good idea. Find your own product idea.

Recommended Reading:

  • oDesk Review. Is outsourcing worth the effort? Here are my thoughts, plus my step-by-step guide to using oDesk to outsource labor.
  • What to Do When People Aren’t Buying. Ever get the comment “I’d love to buy your product, but I just can’t afford it”? Or–how about the even more blunt “That seems expensive!” You probably don’t need to lower your price! Read this for what to do instead…
  • How to Read People’s Minds… …and create the product they most desire! It would be great if we could read people’s minds. As far as I know, that product doesn’t exist, but these two methods come pretty close.

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I'm Erica Douglass.
After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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