The Complete Guide to Creating An Information Product

Tue, Dec 29, 2009

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Creating an information product Do you believe it takes a lot of money to create an information product? How, exactly, does one go about creating an information product? Let’s take a look at the actual development process for an information product. (more…)

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erica.biz Turns 2!

Thu, Dec 17, 2009

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erica.biz turns 2!
It’s my blogiversary! I launched erica.biz on December 4, 2007.

In December 2008, I re-launched with a new blog theme–the same one you see now. In both these cases, I spent many hours testing and tweaking themes.

Thank God those days are over! I’ve recently (more…)

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Top 10 Signs You May Be a Social Media Douchebag

Thu, Dec 10, 2009

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Social media douchebag
Could you possibly be a social media douchebag?
Read these 10 signs and see for yourself…
I wrote this list because, unfortunately, I’ve seen every single one of these episodes of ultimate douchebaggery.

The straw that broke the camel’s back was today, when I received a Twitter DM advertising some sort of Christmas shopping junk. I went to the guy’s profile page to unfollow him, and there, right on his bio, it said “I am a social media marketing expert.” I Tweeted publicly (without including his name): “If you DM spam me, you are NOT a ’social media marketing expert’. You’re just an asshole.”

That led to the creation of this list…the worst of what I’ve experienced in nearly 3 years of Twitter and Facebook: (more…)

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Do Young Entrepreneurs Need To Go To College?

Tue, Dec 1, 2009

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Entrepreneurs and college
Do entrepreneurs need to attend college?
As a successful entrepreneur, I often get asked if it would be beneficial for a teenager who shows a strong interest in starting a business to attend college. I have asked this question often of other successful entrepreneurs, as well, and the answer tends to go like this: “College can open up doors for young people, and it provides great networking opportunities.” In other words, a vague, unsubstantiated “yes”.

My answer is totally different: I don’t think college is beneficial for teenagers who already have a good idea of what they want to do with their lives, especially if they want to start a business.

Here’s my story…and some tips on whether college will be right for you: (more…)

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How Loyalty Card Schemes Suck You In and Rip You Off

Fri, Nov 20, 2009

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Loyalty card schemes
Loyalty card schemes may be costing you cash.
I am outraged, and I have no one but myself to blame.

There are two grocery stores I shop at regularly: Albertsons and Ralphs.

Albertsons is a SuperValu store, which those of you in other parts of the United States may know as a Lucky, Bigg’s, Cub Foods, or Jewel-Osco. Ralphs is a Kroger brand. (And both of them seem to have abandoned their apostrophes for branding purposes, but I digress.)

Ralphs is a 7.1-mile round trip from my house. Albertsons is 0.8mi and easily walkable. Yet I almost always go to Ralphs.

I finally figured out why the other day, and promptly became supremely irritated with myself. (more…)

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