A successful entrepreneur shares her thoughts on business success and failure.

Posts published in the Marketing category:

How to Increase Your Web Site's Traffic

Increase web site traffic.
Increase web site traffic with these simple tips.
Traffic can really make or break your website.

If you crank out piece after piece of great content, yet no one reads it, it can be demoralizing. (This, I think, is why most bloggers quit after a few months.)

If you have a great product or service that you know can help a lot of people, but no one knows about it, and you’re on a limited budget, it can seem impossible to get your business off the ground.

I understand. I’ve been in both of those places, and in both of those cases, traffic can help. Today, I’ll take you “behind the scenes” and show you one of the big ways I grew a business in a highly competitive industry to the $1 million mark, and also how I grew this blog to one that gets massive traffic every month–in the top 0.1% of all websites by traffic, according to Alexa.

Then I’ll show you how you can do the same thing…and grow your business by leaps and bounds without killing your wallet by buying advertisements. (more…)

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Starting Your Own Business: The Step-By-Step Guide

Staring your own business.
Starting your own business: The definitive guide.
Are you hung up on the “idea phase” of starting your own business? Do you feel like none of your ideas are good enough–or do you have so many ideas and don’t know which one you should turn into a business? This post is for you!

First: I hear from many of you who have heard the advice that business should be about your “passion”. If I hear the words “find your passion” or “follow your passion” one more time, I’m going to stick a fork in the eye of the person who says it.

Starting your own business isn’t necessarily about “following your passion”, and you don’t have to “find your passion” before you start a business. Stop beating yourself up for not having a passion that people will pay you large sums of cash for, and follow this four-step process to starting your own business instead: (more…)

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Choosing The Best Domain Name for Your Business

Choosing domain name.
Choosing a domain name: Your difficult
questions answered!
What domain name should you choose for your business? Is a .com still important? Should you pay hundreds or thousands of dollars for a .com, or just register a .biz or other extension? Are Google search engine ranks affected by whether you have a .com or not?

In this post, I’ll answer these questions and more, and make some recommendations to help you choose the right domain name. Some of my suggestions may be controversial! (more…)

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Warning: Your Customers May Be Stupider Than You Think!

stymied by cheese I was stymied recently…by cheese.

I was at a local high-end grocery store buying meat, produce, and a pile of gluten-free goodies. Richard, who has recently gotten into cooking, decided to make organic hamburgers for dinner. We were out of cheese, so I walked over to the cheese section to pick up some cheddar slices.

I was confronted with a variety of gourmet cheeses. And they were pricey–running about $4.50 for 8 slices!

I picked one at random that said “cheddar” and looked at it. And that’s when I noticed something odd:

Right there, at the top of the package, in the “money spot” — the spot where my eyes went right after reading the brand — it said “Rennet Free.”

What in the world, I wondered, was “rennet”? (more…)

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Could the Biggest Obstacle to Your Success Be…You?

success obstacle Often, we believe that if only we knew “how to” do more–more blogging, more Tweeting, more SEO or social networking–that our business would be successful.

But all the “how to” information in the world won’t help your business succeed. Your own ingrained beliefs are stopping you without you even knowing it. In fact, the biggest obstacle to your success (I hate to say it) may be you. (more…)

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I'm Erica Douglass.
After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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