Choosing The Best Domain Name for Your Business

Thu, Jul 22, 2010

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Choosing domain name.
Choosing a domain name: Your difficult
questions answered!
What domain name should you choose for your business? Is a .com still important? Should you pay hundreds or thousands of dollars for a .com, or just register a .biz or other extension? Are Google search engine ranks affected by whether you have a .com or not?

In this post, I’ll answer these questions and more, and make some recommendations to help you choose the right domain name. Some of my suggestions may be controversial! (more…)

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2010 Second Quarter Goals Update

Fri, Jul 9, 2010

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2010 2nd quarter goals update
We’ve reached the end of the second quarter of 2010…and what a blockbuster quarter it was! I’m excited to share my goals and income with you.

(If you’re new here, welcome! I set 3-5 major goals every year publicly on my blog and update my progress every quarter. Here are my goals for 2010.)

Let’s see how I’m doing! (more…)

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Warning: Your Customers May Be Stupider Than You Think!

Thu, Jul 1, 2010

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stymied by cheese I was stymied recently…by cheese.

I was at a local high-end grocery store buying meat, produce, and a pile of gluten-free goodies. Richard, who has recently gotten into cooking, decided to make organic hamburgers for dinner. We were out of cheese, so I walked over to the cheese section to pick up some cheddar slices.

I was confronted with a variety of gourmet cheeses. And they were pricey–running about $4.50 for 8 slices!

I picked one at random that said “cheddar” and looked at it. And that’s when I noticed something odd:

Right there, at the top of the package, in the “money spot” — the spot where my eyes went right after reading the brand — it said “Rennet Free.”

What in the world, I wondered, was “rennet”? (more…)

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Could the Biggest Obstacle to Your Success Be…You?

Fri, Jun 25, 2010

33 Comments

success obstacle Often, we believe that if only we knew “how to” do more–more blogging, more Tweeting, more SEO or social networking–that our business would be successful.

But all the “how to” information in the world won’t help your business succeed. Your own ingrained beliefs are stopping you without you even knowing it. In fact, the biggest obstacle to your success (I hate to say it) may be you. (more…)

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How Writing a Story Can Strangle Your Business

Fri, Jun 11, 2010

27 Comments

writing a storyI was helping a friend out with her business recently…giving her some advice and coaching on pricing. She is setting up a workshop to teach others how to start a business in her niche. I felt her price for the workshop was too low, and told her so.

Her response: “Well, these people are just starting out…they don’t have a whole lot of money, right?”

I replied: “Be careful. Don’t write the story for your potential customers.”

What Does “Writing the Story” Mean?

(more…)

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