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It’s Time To Completely Change Your Marketing Strategy!

10. December 2008

7 Comments

Your customers are speaking a different language than they were a few months ago…We, as business owners and marketers, have failed to realize that the game has completely changed. Our customers are speaking a different language than they were even 3 months ago. The sales tactics that worked a few months ago won’t work now without [...]

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Beat the Big Corporations by Delivering the Best Customer Experience

22. October 2008

8 Comments

Is emulating the “big boys” really a key to success?One of the most common mistakes I see when people first start a business — and I see this one clearly because I did it myself — is to want to make themselves look more “corporate.” Sometimes, corporate is good — it’s professional. For instance, I don’t [...]

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