P.S. On a personal note, it was nice being with you for so many years as one of your early web-hosting clients. I stayed there after you left but have very recently moved-on. I am finding your work since then quite interesting and valuable.

BTW, I’m enjoying your blog. I just found it the other week.

In these situations, I like to make sure a description, a slogan and some graphics that explain what the product does are stronger focal points then the actual name of the product. Unless you are a major player in the industry that has brand recognition, company and brand will not benefit you much so they should not take up too much real estate on your label.

Great article!

We’ve all been to the grocery store and read labels, so the article provides a good reference point for online business noobs like me. However, it misses the opportunity to drive home the central theme of this website — internet entreprenuership! I come here to learn, teach me!

Thanks

Trent

I love cheese too, and agree that an educated consumers is a marketers best friend, because they will educate others.

“WARNING: Your Customers May Be Stupider Than You”

:0)

Great post, but you need to add something about being aware of cultural differences whenever possible. At one time I worked for a German computer company that had a Press release announce in the US:

Kohler goes live on BM!

They meant a product they offered, and wanted to announce that Kohler was using their product…but somehow I had a heck of a time trying to explain to my German colleagues why this was a headline that would not work in the US.

This marketing is an interesting balance between exclusion (as Michaud says) and education. I also wonder if they put it relatively small so that people who care about rennet see it and everyone else focuses on aspects of the product appealing to a broad market.

A lot of posters think cheese is very unhealthy or even addictive. My first thought is how can we eat so much of it in Wisconsin then? Then I thought about how we also have a lot of bratwurst and beer, which are known to be unhealthy and addictive in large quantities. CA is probably a lot healthier than WI, but we both like organic dairy.

I used Snagit: http://www.amazon.com/gp/product/B003M73RJO?ie=UTF8&tag=ericabiz-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B003M73RJO

I use Snagit all the time. It’s a great piece of software.

-Erica

The awards (especially fancy-looking ones) sell products like mad. Interestingly, a newer jar of the same Skippy peanut butter no longer had it. Guess they didn’t win it in 2009

If you ever want a lot of traffic to your blog, do a “20 best bloggers in the xyz field” post. Similar strategy.

-Erica