Comments on: How Writing a Story Can Strangle Your Business

By: Shauna@BreathingProsperity.com

Shauna@BreathingProsperity.com — Tue, 29 Jun 2010 16:52:54 +0000

Ouch! You are so right, and I see a lot of commenters here have seen themselves in this as well…mostly it seems we assume our customers have few resources. Yikes! Better to assume they have LOTS and that ours is a perfect solution to that one nagging problem they’ve been having…this really helped, Erica, and will inform some changes in strategy for me. Thanks.

By: Vantage

Vantage — Fri, 25 Jun 2010 14:46:24 +0000

I’d rather not STRANGLE my business, but good post, lol.

By: Samuel

Samuel — Wed, 23 Jun 2010 15:31:13 +0000

Hello Erica,
I am a consultant in technology and operational risk management. So that ethics and honesty are my principles and main bases. In a world full of half-truths and attempts to deceive, When reading your posts i like the clarity and honesty of your comments. Thanks Erica, you help me confirm my principles and to know that we can all make a better world by working honestly.

By: TheInfoPreneur

TheInfoPreneur — Wed, 23 Jun 2010 12:08:34 +0000

hey Erica,
I agree heartily with not making choices for other people. I’ve ran into this oftentimes with real estate agents, as I present offers to buy properties. “Oh, they’ll never take that offer”….”submit it anyway” I say. they do, and guess what…I get a lot of them accepted. I really try not to make decisions for other people.

Great blog here. I like your style.

Brandon

By: Cath Lawson

Cath Lawson — Tue, 22 Jun 2010 15:39:14 +0000

Hi Erica – This is so true and I’m sure I’ve been guilty of it myself at some point. It’s easy to lose sales by making these assumptions too. How many car salesmen have lost a customer to another dealer because the customer didn’t “look rich” enough to buy a car.

By: Mike

Mike — Mon, 21 Jun 2010 21:42:20 +0000

You’re entirely right: We often “write the story” to support our own fears or rationalizations for not taking action. My most valuable tool to avoid this is to run my business idea/proposal past trusted friends, and ask them what their internal story is when they hear it. I’ve learned much this way, and have obliterated some preconceived notions.

By: Diane

Diane — Mon, 21 Jun 2010 18:17:41 +0000

Are there any Warning Signs That Your Content Sucks?

How do you know when you content sucks? Are there any warning signs?

Thanks

Diane Griffin
Author: Everything you need to know about the security clearance process, but are afraid to ask!

By: Keith

Keith — Thu, 17 Jun 2010 22:43:37 +0000

Erica,

I was totally writing the story for some of my potential customers, thinking they wouldn’t want to deal with some guy trying to earn a bit of extra money on the side. Just because I don’t do my freelance work as my ‘full time gig’ doesn’t mean my work adds less value – even if I am less available.

Your story inspired me to pitch someone today!

By: Joe Boyle

Joe Boyle — Wed, 16 Jun 2010 10:46:44 +0000

To be completely honest, I could care less who you are or what you’re about (not saying it about you, Erica).

If I really cared about whatever someone is about, or whom they are, for that matter, I’d email you and ask. It’s that simple.

Great post, anyway.

By: Alex Wu

Alex Wu — Tue, 15 Jun 2010 18:09:03 +0000

Erica – thanks so much for referring me to this article. I’ve caught myself writing the story as early as this morning I’m very grateful to count you as a friend and look forward to reading more!