I will put my trash in a Walmart trash can, but when it comes to my body, it has to be first rate.

Look at the fiasco we are facing because people eat cheap, processed food.

Thanks.

This anchoring tip is brilliant. Not only am I going to implement it (especially on our virtual gastric band offer) but I am going to refer the people in my Registries to your blog.

Your wisdom and energy leave me breathless. And that’s not only because I’m 71

I’m new to your blog and have never posted a comment before, so first, I’d like to say “Hi” to you and all of your readers. Hi!

Next, I’d like to pass on a really good tip. A tip that could have you drop the whole anchoring process all together (because who really wants to spend that much time and effort doing all that when they can do this).

Break your product into pieces!

This works especially well with info-products and software.

Instead of offering a complete ebook on an entire concept (like internet marketing, weight loss, etc.).

Break your ebook into reports. If you have an ebook with 10 chapters, then you now have 10 small reports. Assuming you would be charging around $1 per page, you’d probably normally sell your ebook for $97.

Now, you can sell 10 small reports for $9.99 a piece! The cool thing about this approach is that all you have to do to sell these is eliminate the parts of your copy that pertained to the other chapters of your ebook. You may have to re-write the headline and pre and sub headlines a bit, maybe tweak a few senteces.

But it is all pretty easy and takes maybe two to three hours to do.

Your customers who wouln’t buy before, may now most likely buy all 10 of your small reports, PLUS, you’ll get a bunch of customers who now know how valuable your small reports are, and can now easily sell them a $29, $49, $100, and even $299 product.

It’s ten times easier to sell to someone who has already experienced your buying process and enjoyed than it is to sell to a first time customer.

This method works very well for situations like what you’re speaking of, and again, it doesn’t take much more than a few hours of one-time work.

If you’re selling software it’s the same process. Instead of selling software that does a ton of stuff, break it up into software that does one thing well and automatically.

For example, there are a number of sofwares available online that will submit press releases, submit your articles to forums, etc.

The softwares I see making most money are the ones that just submit your articles to the article directories with one-click. Software that just does one thing or is for one aspect of a bigger tactic. Instead of creating one promotional software and selling it for $397, sell an SEO software, article writing software, article submission software, affiliate software, and press release submissions software, and a keyowrd software for $77 to $97 a pop. Now you make more money in the long run (because if customers buy them all for a lower price per software they end up spending close to $500 instead of $397 )

Hope you get what I mean as it works very well not only for me, but also for the “big names” in our industry (such as Allen Says of the Warrior Forum and others).

Recently completing my first e-book ” Everything you need to know about the security clearance process, but are afraid to ask, I have never thought of the anchor process when trying to come up with a price for my book. I finally settled on the price of 19.95.

Thanks for the GREAT information, I have been struggling with this….

Any suggestions on how to market the ebook?

Diane Griffin

Suzanne