Comments on: Web Site Copywriting Secrets: Rocket Your Sales with These Two Easy Tips

By: Bill Morgan

Bill Morgan — Fri, 18 Dec 2009 03:21:26 +0000

Great article on identifying your niche. In any business, the narrower you make your niche the larger you can make your market.
I have a career blog that I started writing for the IT Career Seeker and it has gotten broader. Even with great content, I got away from what you are talking about so it becomes one of many other career sites..
Thanks for the timely article.

Bill Morgan
The Job Swami Career Advice Site

By: Guy Hague

Guy Hague — Sun, 26 Jul 2009 09:36:56 +0000

Thank you for a great article, aspects take you out of your comfort zone and you need to do this to get where you are headed, keep well.

By: Daniel Munday, Sydney's Fat Loss Expert

Daniel Munday, Sydney's Fat Loss Expert — Wed, 08 Jul 2009 04:51:45 +0000

very good points. I have tried to implement that as much as possible into my stuff and I know I can still improve even further. thanks for sharing

By: Pace

Pace — Fri, 29 May 2009 03:40:09 +0000

This is good advice, Erica. Kyeli and I named our person Amy. Amy is a lot like us at a younger age, too. It’s neat when it ends up that way. It’s kind of like the positive side of the usual error — since you know yourself very well, you can predict what you would want. (:

By: Brandon

Brandon — Sat, 23 May 2009 00:44:28 +0000

These are great tips for aspiring web writers, Erica. I’ve added this blog post to the “Additional Resources” section of my online copywriting tutorial:
http://www.postcardsmart.com/copywriting/

Have a good weekend.

-Brandon

By: Jun Loayza

Jun Loayza — Fri, 22 May 2009 16:11:29 +0000

Only two points, but they’re so powerful! I can’t believe this is the first time I’ve found your blog.

I love your Kiss of death point. So many companies use superfluous words like “industry leading”, “leaders in innovation” and they ultimately mean nothing.

Just stumbled and submitted your site to Viralogy. Hope you get some great traffic from it.

- Jun

By: Charles J Gervasi

Charles J Gervasi — Fri, 22 May 2009 14:02:43 +0000

This is powerful. If you’re selling something technical on the web, you have to explain the product or service concisely. 10 years ago I worked at a job where we wanted to hire someone to do schematic-level design of power supplies. The hiring manager had someone in to interview. It took the manager and the candidate several minutes to work out that the manager wanted schematic-level power supply design and the candidate only provided physical PCB layout of power supplies. In technology, you have to be very clear about exactly what you’re selling and looking to buy.

Your post warns against letting the legitimate need to explain exactly what you provide cause you to talk only about yourself. I like the idea of finding ways to provide that same detail about a product in the format of a client’s story.

It reminds me of Thomas Stanley’s line (borrowed from one of his subjects): Me, me, me is dull, dull, dull.

By: Andy @ The Daily Click

Andy @ The Daily Click — Fri, 22 May 2009 10:15:45 +0000

This is a very timely post for me as I am working my way through Gerry McGovern’s book “Killer Web Content”. One of the main messages in his book is defining personas for the people who will use your site and construct content with them in mind, even if they differ with your own persona. Having read your post this really emphasises this point even more.